--- title: "Customer Testimonial Videos: How to Plan a Useful Interview" description: Plan a customer testimonial video with clear questions, specific examples and a comfortable interview. Practical advice for Perth businesses. image: https://www.buffalofilmstudios.com.au/hubfs/Buffalo%20Film%20Studios%20@My%20Way%20HQ%20in%20Perth%20Western%20Australia%20.jpg --- [Skip to content](https://www.buffalofilmstudios.com.au/blogs-by-buffalo-who-our-clients-are-and-why-they-do-what-they-do/referrals-recommendations-testimonies#main-content) ![Buffalo Film Studios - Professional Video Production Services in Perth](https://www.buffalofilmstudios.com.au/hs-fs/hubfs/BUFFALO%202021%20logo-2%20White%20on%20tranparent%20background(1)-1.png?width=300&height=212&name=BUFFALO%202021%20logo-2%20White%20on%20tranparent%20background(1)-1.png) - [Home](https://www.buffalofilmstudios.com.au) - [Portfolio](https://www.buffalofilmstudios.com.au/portfolio) - [Services](https://www.buffalofilmstudios.com.au/video-production-services-perth) Show submenu for Services - [Video Production](https://www.buffalofilmstudios.com.au/video-production-services-perth) - [Video Marketing](https://www.buffalofilmstudios.com.au/video-marketing-perth) - [Business Photography](https://www.buffalofilmstudios.com.au/perth-professional-photography-services-facilities-products-team-portraits) - [Drone Services](https://www.buffalofilmstudios.com.au/drone-video-photography-perth) - [Real Estate](https://www.buffalofilmstudios.com.au/portfolio-our-most-recent-perth-video-production-projects-0) - [Live Event Coverage](https://www.buffalofilmstudios.com.au/live-event-video-production-streaming-buffalo-film-studios-perth) - [Performing Arts](https://www.buffalofilmstudios.com.au/performing-arts-video-production-perth) - [Campaign & Advocacy Videos](https://www.buffalofilmstudios.com.au/live-event-video-production-streaming-buffalo-film-studios-perth-0) - [About us](https://www.buffalofilmstudios.com.au/about-us) - [Blog](https://www.buffalofilmstudios.com.au/blogs-by-buffalo-who-our-clients-are-and-why-they-do-what-they-do) - [Contact Us](https://www.buffalofilmstudios.com.au/contact-us) Open main navigation Close main navigation - [Home](https://www.buffalofilmstudios.com.au) - [Portfolio](https://www.buffalofilmstudios.com.au/portfolio) - [Services](https://www.buffalofilmstudios.com.au/video-production-services-perth) Show submenu for Services - [Video Production](https://www.buffalofilmstudios.com.au/video-production-services-perth) - [Video Marketing](https://www.buffalofilmstudios.com.au/video-marketing-perth) - [Business Photography](https://www.buffalofilmstudios.com.au/perth-professional-photography-services-facilities-products-team-portraits) - [Drone Services](https://www.buffalofilmstudios.com.au/drone-video-photography-perth) - [Real Estate](https://www.buffalofilmstudios.com.au/portfolio-our-most-recent-perth-video-production-projects-0) - [Live Event Coverage](https://www.buffalofilmstudios.com.au/live-event-video-production-streaming-buffalo-film-studios-perth) - [Performing Arts](https://www.buffalofilmstudios.com.au/performing-arts-video-production-perth) - [Campaign & Advocacy Videos](https://www.buffalofilmstudios.com.au/live-event-video-production-streaming-buffalo-film-studios-perth-0) - [About us](https://www.buffalofilmstudios.com.au/about-us) - [Blog](https://www.buffalofilmstudios.com.au/blogs-by-buffalo-who-our-clients-are-and-why-they-do-what-they-do) - [Contact Us](https://www.buffalofilmstudios.com.au/contact-us) - [Call Andrew: 0415 330 321](tel:+61415330321) [Call Andrew: 0415 330 321](tel:+61415330321) [All posts](https://www.buffalofilmstudios.com.au/blogs-by-buffalo-who-our-clients-are-and-why-they-do-what-they-do/all) First published: 14 January 2025 Last revised: 19 October 2026 # Customer Testimonial Videos: How to Plan a Useful Interview ![Picture of Andrew Njuguna](https://www.buffalofilmstudios.com.au/hs-fs/hubfs/Andrew%20Njuguna%20Profile%20photo.jpeg?width=50&name=Andrew%20Njuguna%20Profile%20photo.jpeg) By  [Andrew Njuguna](https://www.buffalofilmstudios.com.au/blogs-by-buffalo-who-our-clients-are-and-why-they-do-what-they-do/author/andrew-njuguna)  ·  2 minute read A recommendation is more useful when it explains why someone chose a business and what their experience was like. A customer testimonial video gives that person room to tell the story in their own words, while showing the work, people or setting behind it. For Perth businesses considering a testimonial, the starting point is a willing customer with a relevant experience to share. A detailed account of one project can be more helpful than a string of general compliments. ![Buffalo Film Studios @My Way HQ in Perth Western Australia ](https://www.buffalofilmstudios.com.au/hs-fs/hubfs/Buffalo%20Film%20Studios%20@My%20Way%20HQ%20in%20Perth%20Western%20Australia%20.jpg?width=354&height=225&name=Buffalo%20Film%20Studios%20@My%20Way%20HQ%20in%20Perth%20Western%20Australia%20.jpg) ## Choose a story your next customer will recognise Think about the questions people ask before they work with you. They may want to understand how a project is managed, how your team communicates or what happens when a brief changes. Invite a customer whose experience can shed light on one of those questions. Avoid asking them to speak for every customer or make claims beyond their own experience. ## Ask for examples rather than praise Share the topics beforehand so your customer knows what to expect. Use open questions during filming, then follow up when an answer would benefit from more detail. - What were you looking for when you first contacted us? - What did the work involve? - Was there a moment that stood out? - How did the team communicate with you? - What would you tell someone considering a similar project? Leave time for the person to think and answer naturally. A testimonial does not need a polished speech. If someone would prefer to stay off camera, their recorded voice can accompany relevant footage, with their permission. ## Show the context behind the story Film supporting details that relate to what the customer describes. That might be a completed space, a product in use or the team carrying out a task. Supporting footage should help viewers understand the account rather than suggest results the customer has not described. ## Agree on permission and review Before filming, agree where the video may appear and how the customer will be identified. Check whether other people, locations or client materials need permission too. Allow the customer to check the edit for accuracy, and keep their meaning intact when shortening an answer. ## A testimonial example The Brasser House testimonial video below is an example from our portfolio. Watch how the spoken account and setting provide context for the viewer. ## Put the finished video where it answers a question A relevant service page, proposal or follow-up email may be a useful place for a testimonial. Add a short written introduction and captions so the story has context and can be followed without sound. Review it when the service, team or customer circumstances change. If you are planning a customer interview, explore our [video production services](https://www.buffalofilmstudios.com.au/video-production-perth-marketing-videos) or [video portfolio](https://www.buffalofilmstudios.com.au/portfolio-our-most-recent-perth-video-production-projects). Tell us whose story you would like to record and what your audience needs to understand. 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